{"id":18061,"date":"2025-10-27T10:55:33","date_gmt":"2025-10-27T10:55:33","guid":{"rendered":"https:\/\/getoutratracemascot.com\/?p=18061"},"modified":"2025-11-24T12:05:06","modified_gmt":"2025-11-24T12:05:06","slug":"the-brewdog-story-from-small-beginnings-to-global-masterplans","status":"publish","type":"post","link":"https:\/\/getoutratracemascot.com\/index.php\/2025\/10\/27\/the-brewdog-story-from-small-beginnings-to-global-masterplans\/","title":{"rendered":"The BrewDog story From small beginnings to Global Masterplans"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18061\" class=\"elementor elementor-18061\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-536c77c1 e-flex e-con-boxed e-con e-parent\" data-id=\"536c77c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30584b23 elementor-widget elementor-widget-spacer\" data-id=\"30584b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44ea0eb3 e-flex e-con-boxed e-con e-parent\" data-id=\"44ea0eb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3f0205 elementor-widget elementor-widget-image\" data-id=\"3d3f0205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/getoutratracemascot.com\/wp-content\/uploads\/2025\/10\/SO-Blog-Posts-Template-35.webp\" class=\"attachment-full size-full wp-image-18062\" alt=\"\" srcset=\"https:\/\/getoutratracemascot.com\/wp-content\/uploads\/2025\/10\/SO-Blog-Posts-Template-35.webp 1000w, https:\/\/getoutratracemascot.com\/wp-content\/uploads\/2025\/10\/SO-Blog-Posts-Template-35-300x150.webp 300w, https:\/\/getoutratracemascot.com\/wp-content\/uploads\/2025\/10\/SO-Blog-Posts-Template-35-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22cb7d8f elementor-widget elementor-widget-text-editor\" data-id=\"22cb7d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2ed0c4d1-5dc2-4db9-afe8-7a50ff8a24df\"><div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><h1>The BrewDog story small beginnings to Global Masterplans<\/h1><p>Our founders James Watt and Martin Dickie decide they are fed up of the stuffy UK beer market\u2026 so, aged just 24, do something about it. Thanks to some very scary bank loans, the guys start making their own hardcore craft beers in Fraserburgh, a town in northeast Scotland. They brew tiny batches, fill bottles by hand, sell their first beers at local markets out of a beaten-up old van\u2026 and BrewDog is born.<br \/><br \/>The banks are somehow persuaded to give James and Martin more money\u2026 which they use to mastermind the UK&#8217;s strongest ever beer, Tokyo. The press go bananas, calling it \u201cthe downfall of Western civilisation\u201d. The Portman Group (who make the rules for alcohol producers) ban our products. We carry on regardless, start exporting to Sweden, Japan and America and become Scotland\u2019s largest independent brewery.<br \/><br \/>The banks finally stop giving us money\u2026 so we launch the ground-breaking Equity For Punks, offering people the chance to buy shares in our company. Over 1,300 invest and our anti-business business model is born. We continue to push boundaries by brewing the world&#8217;s strongest ever beer, Tactical Nuclear Penguin at 32%. We also age a beer on the deck of a fishing boat and grow our business by 200% (in the worst recession for generations).<\/p><p><strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/brewdog.com\/pages\/history\">Read More<\/a><\/span><\/strong><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The BrewDog story small beginnings to Global Masterplans Our founders James Watt and Martin Dickie decide they are fed up of the stuffy UK beer market\u2026 so, aged just 24, do something about it. Thanks to some very scary bank loans, the guys start making their own hardcore craft beers in Fraserburgh, a town in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[104],"tags":[],"class_list":["post-18061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetize-your-passion"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/posts\/18061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/comments?post=18061"}],"version-history":[{"count":6,"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/posts\/18061\/revisions"}],"predecessor-version":[{"id":18210,"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/posts\/18061\/revisions\/18210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/media\/18062"}],"wp:attachment":[{"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/media?parent=18061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/categories?post=18061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getoutratracemascot.com\/index.php\/wp-json\/wp\/v2\/tags?post=18061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}